- Category: About Data Mining & Analytics
- Written by Tom Khabaza
Data is an essential part of every modern organisation, its eyes, ears and memory. Data analysis and data mining are the organisation’s perception and learning. Only through analysis can organisations make sense of data and learn from experience.
Data analysis applies business knowledge to data in order to understand the past and the present. Data mining extends this process to create new knowledge. Through this new knowledge we know what to expect in the future, hence the term “predictive analytics”.
Data mining, business intelligence, data visualisation, reporting and applied statistics are all forms of data analysis. The Society of Data Miners will form a community for professionals in all of these fields.